From phone photo to campaign: copper jewellery

Amateur phone photos of bracelets turned into packshots, a shoot on a model and videos. Real product, AI frames.

In short

Brand: VELUCCI, a jewellery brand. Copper bracelets from the Three Metals collection.
Goal: Turn amateur phone photos of the bracelets into consistent content for the shop.
Idea: A whole series from one phone photo: packshots, a model shoot and short films, with the weave true to the original.
My role: Packshots, AI model shoot, short films, weave accuracy.
Result: 6 packshots, 12 photos on a model and 6 films for the product page, in a few days.

Want something like this for your brand? Send a short brief

Corona bracelet on a wrist, photographed with a phone in ordinary light — Before: a phone photo of the Corona bracelet in ordinary light. The whole project started here.

Start

A phone photo

For a jewellery brand: phone photos of copper bracelets on a wrist, in ordinary light.

01 · What I turned down

Two directions that did not make it

Rejected frame: the bracelet on a hand in a light shirt, AI generated — **Catalogue style.** Correct, but like a catalogue. The look was turned down.

Rejected frame: a person in a dark jacket on stairs, AI generated — **The dark direction.** Ola turned this direction down.

We stayed with the direction where the weave is true and the photo looks like a real shoot.

02 · The decision

A whole series from a phone photo

Turn that into consistent shop packshots, a shoot on a model and short product page videos. Every frame is checked against the product photo, so the weave stays true.

Packshot of the copper Corona bracelet on a light background — Corona packshot.

03 · What I did

Role

Packshots
AI shoot on a model
short videos
fidelity to the weave

Material

Real product, the “Three Metals” collection. Packshots, model photos and videos are generated with AI from product photos. Only the phone photo is not AI.

Formats

6 packshots, 12 model photos and 6 videos for the product page, in a few days. Below: three of the six bracelets and all six together.

04 · Palette (from the project images)

Colours

#B8B2AA

#604434

#EEE7E1

#7A665A

#978B82

#B47E5E

05 · Visuals

Frames

Model in a satin dress wearing the Corona bracelet, AI-generated — AI · Corona · on a model

Short video of the Corona bracelet on a model, AI-generated — AI · Corona · video

Zenit bracelet on a wrist, photographed with a phone in ordinary light — no AI · Zenit · phone photo

Packshot of the copper Zenit bracelet on a light background — AI · Zenit · packshot

Model in a satin dress wearing the Zenit bracelet, AI-generated — AI · Zenit · on a model

Short video of the Zenit bracelet on a model, AI-generated — AI · Zenit · video

Six bracelets on a stand, phone photo — no AI · All six · phone photo

The six bracelets as one packshot — AI · All six · packshot

Have a similar product?

Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.

Send an email Ask for a test frame

kontakt@aleksandrastudio.pl