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Case study · 06 · Brand campaign · AI · own concept
One lipstick, four worlds: an AI campaign concept
A personal project. From one lipstick packshot, a series of frames in a single shade: studio, shirt, still life and macro. AI frames.
In short
- Brand
- My own project, no brand.
- Goal
- Show that a whole campaign can come from one packshot.
- Idea
- One shade, four worlds: the same red ties together a macro, a studio, a shirt and a still life.
- My role
- Concept, frame styling, AI shoot, still life.
- Result
- A series in one shade: for ads, the product page and social media.
Want something like this for your brand? Send a short brief

Start
One packshot
Show that a whole campaign can come from one packshot.
01 · The decision
One shade, four worlds
The same red shade ties together the macro, the studio, the shirt and the still life.

02 · What I did
Role
- Concept
- frame styling
- AI shoot
- still life
Material
Personal project. Generated model and setting.
Formats
A series in a single shade: for ads, the product page and social media.
03 · Palette (from the project images)
Colours
04 · Visuals
Frames



See also
- AI product photosPackshot and AI campaign for an online shop.
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.