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Case study · 06 · Brand campaign · AI · own concept

One lipstick, four worlds: an AI campaign concept

A personal project. From one lipstick packshot, a series of frames in a single shade: studio, shirt, still life and macro. AI frames.

In short

Brand
My own project, no brand.
Goal
Show that a whole campaign can come from one packshot.
Idea
One shade, four worlds: the same red ties together a macro, a studio, a shirt and a still life.
My role
Concept, frame styling, AI shoot, still life.
Result
A series in one shade: for ads, the product page and social media.

Want something like this for your brand? Send a short brief

Lipstick packshot on white
The packshot the whole series started from.

Start

One packshot

Show that a whole campaign can come from one packshot.


01 · The decision

One shade, four worlds

The same red shade ties together the macro, the studio, the shirt and the still life.

Model in a white shirt with the lipstick by her cheek
The collar frame.

02 · What I did

Role

  • Concept
  • frame styling
  • AI shoot
  • still life

Material

Personal project. Generated model and setting.

Formats

A series in a single shade: for ads, the product page and social media.


03 · Palette (from the project images)

Colours

#23130E
#B7AEA4
#DA9671
#926249
#C97E58
#6D3D2C

04 · Visuals

Frames

Model with the lipstick on a white background
Studio
Lipstick on a cup lid with a lip print
AI · Still life
Macro of lips with the red lipstick at the lip
AI · Macro · main frame

See also

Have a similar product?

Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.

kontakt@aleksandrastudio.pl