Case study · 01 · UGC video · no AI
Selene: answering a customer's question in a UGC reel
A UGC reel for the Selene pearl earrings. An answer to a customer's question, the real product in my hands, no AI.
In short
- Brand
- VELUCCI, a jewellery brand. The Selene pearl earrings.
- Goal
- Customers ask whether the pearl is real. The answer had to fit into a few seconds.
- Idea
- A reel that answers that question, with the real product in my hands and in daylight.
- My role
- Photo, filming, editing, captions.
- Result
- A 9:16 reel published on the brand’s Instagram, a photo for the shop and raw footage for further editing. No AI.
Want something like this for your brand? Send a short brief
Start
Selene earrings
Customers ask whether the pearl is real. The answer had to fit into a few seconds.
01 · The decision
An answer to a customer's question
An answer to a question customers really ask, with the real product in my hands, in daylight.
02 · What I did
Role
- Photo
- filming
- editing
- captions
Material
The reel “How do you know this pearl is real?”, a photo with the pearl card and raw footage in my hands.
Formats
A 9:16 reel, a shop photo, raw footage for further editing. The reel is published on the brand's Instagram.
03 · Palette (from the project images)
Colours
04 · Visuals
Frames
See also
- UGC video for adsUGC reels for TikTok, Instagram and Meta Ads.
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.