Selene: pearl and brushed gold in an AI campaign

The Selene set with pearls and a disc. Frames on a person and in motion, plus three 5 s video loops. Real product, AI model.

In short

Brand: VELUCCI, a jewellery brand. The Selene set with pearls and a disc.
Goal: The set had an old flatlay. It needed frames on a person and in motion.
Idea: The pearl as the only bright point: black knit, warm skin, calm gestures.
My role: Concept, direction, AI shoot, a shot in motion, three video loops.
Result: Frames for the product page and social media, plus three 5 s video loops. They are live on the product pages of the brand’s shop.

Want something like this for your brand? Send a short brief

Flat lay: Selene earrings and pendant with pearls and a brushed disc on linen, plum satin beside them, window light — The old flat lay from the shop. The campaign started here.

Start

The old flat lay

The set with pearls and a disc needed frames that show it on a person and in motion.

01 · The decision

The pearl as the only bright spot

Black knit, warm skin and calm gestures, so the pearl and the brushed disc are the only bright point. Plus a frame in motion and three short loops.

Model in a black sweater, a strand of hair across her face, Selene earrings and pendant — Key visual.

02 · What I did

Role

Concept
direction
AI shoot
motion frame
three video loops

Material

Real jewellery, generated model and scenes (AI).

Formats

Frames for the product page and social media, plus three 5 s video loops. They work on product pages in the brand's shop.

03 · Palette (from the project images)

Colours

#D3CEC7

#623D2B

#AD7E5E

#07080A

#986547

#CDA182

04 · Visuals

Frames

Selene earring in motion, the disc blurred by the ear — AI · Motion · earring

Selene pendant on the neckline, black top, face out of frame — AI · Detail · pendant

Generated video loop: the Selene earring on a model — AI · Loop · earring · 5 s

Generated video loop: the Selene pendant on the neckline — AI · Loop · pendant · 5 s

Generated video loop: the Selene set on a model — AI · Loop · set · 5 s

Have a similar product?

Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.

Send an email Ask for a test frame

kontakt@aleksandrastudio.pl