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Case study · 03 · Product photography · no AI

Packing in daylight: photos for the shop

A jewellery packing shoot in daylight. Styling, photos and retouching for the gifts page in the shop. No AI.

In short

Brand
VELUCCI, a jewellery brand. The gifts page of the shop.
Goal
A customer shopping online can’t touch the jewellery. The photos have to show what will arrive and that it works as a gift.
Idea
Hard daylight with a window shadow, and every element on its own.
My role
Styling, photography, retouching.
Result
Photos for the shop and posts. They are live in the packaging section of the gifts page in the brand’s shop. No AI.

Want something like this for your brand? Send a short brief

An old Christmas photo of pearl bracelets among baubles and gifts
Before: the Christmas photo from 2018. The new shoot started here.

Start

The old Christmas photo

A customer buying online can't touch the jewellery. The photos have to show what will arrive and that it works as a gift.


01 · The decision

Daylight and every piece on its own

Hard daylight with a window shadow, every element on its own.

The set laid out: a box with a certificate, a pouch, a stone card, a bracelet and an envelope
The set laid out.

02 · What I did

Role

  • Styling
  • photos
  • retouching

Material

Stone cards around the parcel, the set laid out, embossed tissue paper and the shipping box.

Formats

Photos for the shop and posts. They work in the packing section of the gifts page in the brand's shop.


03 · Palette (from the project images)

Colours

#000000
#B6B2AB
#746F68
#595550
#9E9992
#231C1D

04 · Visuals

Frames

Twelve stone cards arranged in a circle around a wrapped parcel
Stone cards around the parcel
Tissue paper with an embossed logo and a ribbon in a streak of sunlight
no AI · Tissue paper and ribbon
Logo box in a shipping carton
no AI · Box in a carton

See also

Have a similar product?

Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.

kontakt@aleksandrastudio.pl