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Case study · 03 · Product photography · no AI
Packing in daylight: photos for the shop
A jewellery packing shoot in daylight. Styling, photos and retouching for the gifts page in the shop. No AI.
In short
- Brand
- VELUCCI, a jewellery brand. The gifts page of the shop.
- Goal
- A customer shopping online can’t touch the jewellery. The photos have to show what will arrive and that it works as a gift.
- Idea
- Hard daylight with a window shadow, and every element on its own.
- My role
- Styling, photography, retouching.
- Result
- Photos for the shop and posts. They are live in the packaging section of the gifts page in the brand’s shop. No AI.
Want something like this for your brand? Send a short brief

Start
The old Christmas photo
A customer buying online can't touch the jewellery. The photos have to show what will arrive and that it works as a gift.
01 · The decision
Daylight and every piece on its own
Hard daylight with a window shadow, every element on its own.

02 · What I did
Role
- Styling
- photos
- retouching
Material
Stone cards around the parcel, the set laid out, embossed tissue paper and the shipping box.
Formats
Photos for the shop and posts. They work in the packing section of the gifts page in the brand's shop.
03 · Palette (from the project images)
Colours
04 · Visuals
Frames



See also
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.