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Case study · 02 · Unboxing and presentation · no AI
A parcel you want to open: a packing reel
A reel of packing the Meridian earrings in the “Pack with us” format. An unboxing that shows the customer what will arrive at her door. No AI.
In short
- Brand
- VELUCCI, a jewellery brand. The Meridian earrings.
- Goal
- Show the customer what will arrive at her door before she buys.
- Idea
- “Pack with us”: packing shown calmly and up close.
- My role
- Script, filming, editing, detail photos, card design.
- Result
- A 9:16 reel with captions that work without sound, and detail photos for the shop. No AI.
Want something like this for your brand? Send a short brief

Start
Meridian earrings
Show the customer what will arrive at her door before she buys.
01 · The decision
Pack with us
Packing shown calmly and up close, so the customer sees the parcel that will arrive at her door.

02 · What I did
Role
- Script
- filming
- editing
- detail photos
- card design
Material
A reel of packing Meridian in the “Pack with us” format. Step-by-step packing is a separate video in the portfolio.
Formats
A 9:16 reel with captions that work without sound, plus detail photos for the shop.
03 · Palette (from the project images)
Colours
04 · Visuals
Frames



See also
- UGC video for adsUGC reels for TikTok, Instagram and Meta Ads.
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.