Nokturn: onyx, brass and black in an AI campaign

The Nokturn set with onyx and a brass disc. From a packshot: a main frame and a video loop. Real product, AI model.

In short

Brand: VELUCCI, a jewellery brand. The Nokturn set with onyx and a brass disc.
Goal: The set only had a packshot. It needed a frame on a person.
Idea: Onyx and brass on black: a black knit neckline, warm skin and one calm gesture.
My role: Concept, direction, AI shoot, video loop.
Result: A frame for the product page and social media, plus a video loop. They are live on the product pages of the brand’s shop.

Want something like this for your brand? Send a short brief

Packshot of the Nokturn set: earrings and a pendant with two onyx beads and a brushed brass disc on a light background — The shop packshot. The whole campaign started here.

Start

Just a packshot

The set with onyx and a brass disc had only a packshot.

01 · The decision

Onyx and brass on black

A black knit neckline and warm skin, so the onyx and brushed brass play off each other in contrast. One calm gesture: a hand at the nape of the neck.

Model in a black low-neck sweater, hand at the nape of her neck, earring and pendant with onyx and a brass disc — Key visual.

02 · What I did

Role

Concept
direction
AI shoot
video loop

Material

Real jewellery, generated model and scene (AI).

Formats

A frame for the product page and social media, plus a video loop. They work on product pages in the brand's shop.

03 · Palette (from the project images)

Colours

#F4ECE1

#C9C0B7

#030303

#6E442F

#986143

#B58B6E

04 · Visuals

Frames

Generated video loop of the Nokturn set on a model — AI · Video loop · 5 s

Have a similar product?

Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.

Send an email Ask for a test frame

kontakt@aleksandrastudio.pl