Case study · Art direction · independent concept · AI
Inglot Long-Lasting Velvet 2in1: the “Skin landscapes” campaign concept
Personal project, not affiliated with the brand
An independent art direction concept for Inglot Long-Lasting Velvet 2in1 foundation: three shades in landscapes of their own colour and a campaign of 9 AI frames.
In short
- Brand
- Inglot, Long-Lasting Velvet 2in1 foundation. Personal project, not affiliated with the brand.
- Goal
- Give a foundation in 36 shades a world where you can see straight away that it is made for different skin tones.
- Idea
- “Skin landscapes”. A light, a medium and a deep shade, each in a landscape of its own colour.
- My role
- Visual research, concept, art direction, AI frames, bottle and shade check.
- Result
- 9 frames in 4:5 as an Instagram grid, from light to deep, and the grid in motion, 6 s.
Want something like this for your brand? Send a short brief
Start
A foundation in 36 shades
Inglot launched Long-Lasting Velvet 2in1 foundation in 36 shades. The brand’s launch reel shows a grey studio, a row of bottles and swatches of foundation. I wanted to give this foundation a world where you can see at once that it is made for different skin tones.
Not affiliated with Inglot.
01 · The problem
A grey studio and a row of bottles
The brand's launch reel shows a grey studio, a row of bottles and swatches of foundation. I wanted to give this foundation a world where you can see at once that it is made for different skin tones.
02 · The decision
Every shade gets its own landscape
Out of 36 shades I took three: light, medium and deep. Each one got a landscape in its own colour: pale dunes, a sandstone canyon and dark earth at sunset. The foundation looks as if it had shaped the land, and the skin in the frames has the same tone as the ground behind it.
03 · What I did
Role
- Visual research
- concept
- art direction
- AI frames
- checking the bottle and the shades
Material
AI frames made from product photos. The bottle, the black cap and the lettering match the original, and the foundation in the glass matches the shade of the frame. One rule for the whole series: warm side sun, sand, stone and skin in the same tone.
Formats
9 frames in 4:5 arranged as an Instagram grid, from light to deep: hand in sand, three bottles on a dune, face by sandstone, light shade on dunes, three swatches on sand, medium shade in a canyon, applicator, shoulder at sunset, deep shade on dark earth. Plus the grid in motion, 6 s.
04 · Palette (from the project images)
Colours
05 · Visuals
Frames
See also
- AI product photosPackshot and AI campaign for an online shop.
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.