Case study · 05 · Brand campaign · AI
Helia: an AI campaign that started with a packshot
The Helia set in brass and amber. From one packshot: seaside frames and a video loop. Real product, AI model.
In short
- Brand
- VELUCCI, a jewellery brand. The Helia set in brass and amber.
- Goal
- The set only had a packshot on white. It needed frames on a person and on location.
- Idea
- Amber in seaside sun, where it glows like a stone.
- My role
- Concept, direction, AI shoot, scale check, video loop.
- Result
- Frames for the product page and social media, plus a video loop. They are live on the product pages of the brand’s shop.
Want something like this for your brand? Send a short brief
Start
Just a packshot
The brass and amber set had only a packshot on a white background.
01 · The decision
Amber in seaside sun
Hard seaside sun in which the amber glows like a stone. The disc is 3 cm, so I rejected the first three versions: the pendant came out too big.
02 · What I did
Role
- Concept
- direction
- AI shoot
- scale check
- video loop
Material
Real jewellery, generated model and location.
Formats
Frames for the product page and social media, plus a video loop. They work on product pages in the brand's shop.
03 · Palette (from the project images)
Colours
04 · Visuals
Frames
See also
- AI product photosPackshot and AI campaign for an online shop.
- AI video adsShort videos and animations from a finished frame.
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.