Case study · Art direction · independent concept · AI
Gisou Honey Infused Lip Oil: the “Preserved forever” campaign concept
Personal project, not affiliated with the brand
An independent art direction concept for Gisou Honey Infused Lip Oil: research, choice of direction and a campaign of 9 AI frames.
In short
- Brand
- Gisou, Honey Infused Lip Oil. Personal project, not affiliated with the brand.
- Goal
- Show the oil differently from the brand and from AI accounts, without honeycomb in the mouth or dripping honey.
- Idea
- “Preserved forever”. Honey never spoils, so the bottle is set in amber like a museum specimen.
- My role
- Research, concept, art direction, AI frames, selection, bottle check.
- Result
- A 9-frame campaign and a project brandbook: light, palette, composition, what to avoid.
Want something like this for your brand? Send a short brief
Start
A lip oil everyone advertises as honey
I saw this oil everywhere, and everywhere it was advertised the same way: as honey. I wanted to show it differently from the brand itself and from AI accounts, without honeycomb in the mouth or dripping honey.
Not affiliated with Gisou.
The problem
Pinterest was all honey
Honeycomb in the mouth, dripping honey, fruit, the beach and pink. The same set from the brand and from AI creators.
What I turned down
Three directions that did not make it
Honey never spoils, and amber holds things for millions of years. That is where the specimen in amber came from.
Selection
A correct frame is not enough
Project brand book
01 · Idea
Honey never spoils. Honey from Egyptian tombs was still edible after 3,000 years.
The oil shown as a museum specimen: the bottle preserved in amber. An image readable in a second, without a caption.
02 · Why this direction
Research
- Gisou shows honey as food: honeycomb in the mouth, fruit, beach, pink.
- AI creators keep repeating the same things: dripping honey, bees, travertine in the sun.
- The gap: glass and light as the hero, time instead of dessert.
03 · Light
Warm window
- Soft, directional, from behind or the side.
- Amber and oil glow from within.
- Low contrast, short soft shadows.
- Warmth in the light and the gold, not in a yellow filter.
04 · Palette
Cream, stone, gold
background
plinths
the only saturated one
light
cap only
lips
Product · fidelity
Wavy bottle, golden oil, pink cap, “ğisou” logo. No changes to shape, colour or lettering.
Visuals
Plaster, matte stone, amber with bubbles and scratches, glass, cotton gloves.
People
Only lips in a band of light and the conservator's hands. Natural skin, nude pink.
05 · Campaign
3×3 grid
06 · Composition
One hero
- Camera at eye level, plenty of air.
- Amber 2 to 3 times larger than the bottle.
- No decoration, one saturated point per frame.
- Saturated frames in a cross, light ones in the corners.
07 · What we avoid
- honeycomb in the mouth and dripping honey
- bees, flowers, fruit, splash
- pink background, chrome, cool light
- plastic skin, yellow-orange lips
- distorted lettering
See also
- AI product photosPackshot and AI campaign for an online shop.
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.