Flagolie FISTILIA: the “Five scents, five colours” campaign concept

Personal project, not affiliated with the brand

An independent art direction concept for Flagolie FISTILIA candles: each of five scents got its own glaze colour and ingredients, a campaign of 9 AI frames.

In short

Brand: Flagolie, the FISTILIA candle line. Personal project, not affiliated with the brand.
Goal: Tell five scents in the same vessel apart at first glance, without reading the label.
Idea: The glaze colour as the key: each scent has its own colour of background, glaze and ingredients.
My role: Brand research, concept, art direction, AI frames, vessel and embossing check.
Result: 9 frames in 4:5: five scents, an embossing macro, the whole line together, a top view, the candle with its box.

Want something like this for your brand? Send a short brief

The product photo from the brand's shop. The whole project started here.

Start

One vessel, five scents

The new FISTILIA candle line has five scents in the same vessel. They had to be told apart at first glance, without reading the label.

Not affiliated with Flagolie.

01 · The decision

The glaze colour as the key

The five scents of the new FISTILIA line sit in the same stoneware vessel. So each one got its own colour, the same as the glaze inside the vessel, with its ingredients next to it: rose and sugar cane, bergamot and amber, orange, mirabelle and jasmine, milk and cocoa. You recognise the candle by its colour before you read the label.

Five Flagolie FISTILIA candles on pastel plinths, each with a different glaze colour, AI generated — Key visual: the whole line.

02 · What I did

Role

Brand research
concept
art direction
AI frames
vessel and embossing control

Material

AI frames built on product photos from the brand’s shop, with the candle true to the original. One rule for the whole series: the scent’s colour in the background, in the glaze and in the ingredients.

Formats

9 frames in 4:5: five scents, a macro of the embossing, the whole line together, a top view, the candle with its box.

03 · Palette (from the project images)

Colours

#D1C3B8

#C8AEA1

#B68E80

#A5674E

#745C4E

#573028

04 · Visuals

Frames

Input · packshot

Macro of the embossed FLAGOLIE lettering on the stoneware vessel, AI generated — AI · embossed stoneware

Flagolie candle with a milk splash, a cocoa pod and a small bowl beside it, AI generated — AI · Milk and cocoa

Flagolie candle on lilac between sugar cane stalks, with a rose, AI generated — AI · Rose and sugar cane

Flagolie candle on travertine with halved bergamots and pieces of amber, AI generated — AI · Bergamot and amber

Five Flagolie candles from above on five coloured stripes, AI generated — AI · Five colours from above

Have a similar product?

Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.

Send an email Ask for a test frame

kontakt@aleksandrastudio.pl