Case study · Art direction · fashion campaign · independent concept · AI
Fabiola Kirsten: the “One day in Kraków” fashion campaign
Personal project, not affiliated with the brand
An independent fashion campaign concept for the Kirsten bag by Fabiola: one day of a woman in Kraków, from getting ready to an evening at a bar. A model shoot, 9 AI photos.
In short
- Brand
- Fabiola, the Kirsten bag. Personal project, not affiliated with the brand.
- Goal
- Show the bag on a woman, in the city and through a whole day, not like a catalogue page.
- Idea
- “One day in Kraków”, from getting ready in the morning to the evening in a bar, in two looks: ivory and chocolate.
- My role
- Brand research, concept, art direction, styling, AI frames, bag and clasp check.
- Result
- 9 photos in 4:5 laid out as an Instagram grid: one product frame in the centre and eight with the model.
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Start
The bag from the shop
Kirsten is a chocolate suede bag: flared sides, a flap made of three parts and two pockets with gold turn locks. I wanted to show it on a woman, in the city, through a whole day.
A self initiated concept, made without the brand. Not affiliated with the Fabiola brand.
01 · What I turned down
The first board was a catalogue
In the first version the bag was in nine frames out of nine. Each photo was fine on its own, but together they looked like a catalogue page, so I turned the whole board down.
I kept one pure product frame, right in the middle of the board. In the other eight the bag is part of the day or not there at all, because those frames build the world of the brand.
02 · The decision
One day in Kraków
I built the campaign as one day of a woman in Kraków, from getting ready in the morning to an evening at a bar: hair before going out, an old lift, a walk through the Planty park, coffee by the window, a glass of wine at night.
Two looks carry the whole day: a light one in ivory and a tonal one in chocolate, the colour of the bag.
03 · Selection
The bag as it is in the shop
I turned down a frame with really beautiful light because the bag had different clasps from the original. Being true to the product matters more than pretty light.
Finally I arranged the board so that no two neighbouring frames repeat an expression or a pose.
04 · What I did
Role
- Brand research
- concept
- art direction
- styling
- AI frames
- bag and clasp control
Input
AI frames built on product photos from the brand's shop, with the bag true to the original: the shape, the flap, the pockets and the gold locks.
Formats
9 photos in 4:5 arranged as an Instagram grid: one product frame in the middle and eight frames with the model.
05 · Palette (from the project images)
Colours
06 · Materials
Frames
See also
- AI product photosPackshot and AI campaign for an online shop.
- This project on the home pageThe full portfolio with the rest of my work.
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