Case study · 08 · Product campaign · AI
Breeze: crystal like water in an AI campaign
A baby blue crystal set. From a packshot, frames by the pool, drops on skin and details. Real product, AI scene.
In short
- Brand
- VELUCCI, a jewellery brand. The Breeze set in baby blue crystal.
- Goal
- The set only had a packshot on white. It needed frames on a person and in a scene.
- Idea
- Crystal like water: hard summer sun by the pool and drops on skin.
- My role
- Concept, direction, AI shoot, detail check.
- Result
- Frames for the product page and social media. They are live on the product pages of the brand’s shop.
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Start
Just a packshot
The baby blue crystal set had only a packshot on a white background.
01 · The decision
Crystal like water
Crystal and water: hard summer sun by the pool and drops on skin, so the stone looks like water.
02 · What I did
Role
- Concept
- direction
- AI shoot
- detail check
Material
Real jewellery, generated model and scene (AI).
Formats
Frames for the product page and social media. They work on product pages in the brand's shop.
03 · Palette (from the project images)
Colours
04 · Visuals
Frames
See also
- AI product photosPackshot and AI campaign for an online shop.
- This project on the home pageThe full portfolio with the rest of my work.
Have a similar product?
Write a few sentences: the brand and product, what content you need, where it will run and by when. I quote after a short description of the project and reply within 24 h.