Case study · Art direction · independent concept · AI
Bacanha Brut Pistache: the “Before it turned green” campaign concept
Personal project, not affiliated with the brand
An independent art direction concept for Bacanha pistachio syrup: category research, an idea built on the pink pistachio fruit and a campaign of 9 AI frames.
In short
- Brand
- Bacanha, Brut Pistache syrup. Personal project, not affiliated with the brand.
- Goal
- Give the syrup an image that belongs only to it. In this category, pistachio is always green sprinkles and a packshot on white.
- Idea
- “Before it turned green”. A fresh pistachio on the tree is pink and cream, so the bottle sits inside the shell like a jewellery box.
- My role
- Market research, concept, art direction, AI frames, label check.
- Result
- A 9-frame campaign with the label true to the original and one light for the whole series.
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A bottle that doesn't look like syrup
Bacanha pistachio syrup had no image of its own: in the category pistachio means green sprinkles and a packshot on white, and the brand barely showed it on Instagram.
01 · The problem
In the category, pistachio is always green
In syrups, pistachio means green sprinkles and a packshot on white. The brand itself barely showed it on Instagram. I was looking for an image that would belong only to this syrup.
02 · What I turned down
Two directions that did not make it
The fruit had to be part of the image, not an extra. Hence the shell as a jewellery box.
03 · The decision
Before it was green
A fresh pistachio on the tree is pink and cream, and the green is only inside. I turned the fruit into a case: the bottle sits inside the shell. Working line: “Avant le vert”, before it turned green.
04 · What I did
Role
- Market research
- concept
- art direction
- AI frames
- label check
Material
AI frames made from the product photo, with the label true to the original. One light for the whole series: warm side sun, stone, linen, amber glass.
Formats
9 campaign frames: bottle with a sprig, fruit macro, label detail, syrup poured into foam, bottle inside the fruit, coffees on linen, pink pistachios, ice cubes, tree.
05 · Palette (from the project images)
Colours
06 · Visuals
Frames
See also
- AI product photosPackshot and AI campaign for an online shop.
- This project on the home pageThe full portfolio with the rest of my work.
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